NEOCON 2019, STEELCASE | CHICAGO

15,400 SF

Showroom renovation project for Neocon designed to celebrate Steelcase’s launch of The Flex Collection.  Dynamic settings were created for people to experience, engage with, move, and reconfigure to illustrate the full range of The Flex Collection.

Services included:

• concept exploration, creating narratives and visualizations

• executive presentations

• space planning, schematic design, design development

• integrating technology and space

• coordination with contractors

• selection and specification of materials, finishes, furniture and lighting

• construction documents, installation, staging

• design of custom furniture elements, coordination with shops on fabrication

• graphic art direction for custom artwork printed on fabrics, wall panels

• curating plant, artwork, and accessory creative direction

• collaborating with marketing and PD&L teams on product launches